Admissions and Marketing Manager

ESSENTIAL DUTIES & RESPONSIBILITIES

AREAS OF KEY FOCUS

• Plan, drive and execute the annual SG marketing budget and communication plan to achieve 100% student enrolment, including monthly educational events, international school fairs, information sessions and recruitment activities. Occasional evening and weekend work required.
• High independent self-starter who owns and champions all SEO/ SEM, online/offline marketing channels, public relations including spearheading newsworthy press releases and social media posts featuring school leaders, teachers, weekly newsletters, written content and photos, fun classroom/out-of-class moments, and overseeing audience response.
• Build, manage and grow a network of KOLs, influencers, student agents, relocation agents, and property agents to actively promote the school to them. Proven success in driving online/offline/PR brand preference and marketing excellence, especially in SG education sector, is highly preferred.
• Be a brand ambassador who understands the school’s value proposition and clearly articulates to all stakeholders.
• Brand guardian to ensure all marketing materials stay within brand guidelines.
• Constantly scanning the environment for strategic partner relationships.

• Process Owner for EduTrust Criterion 3: External Recruitment Agents. KPIs: Number of New Students recruited.
• Oversee SG school admissions to qualify and convert inquiries into applications. Work with Admissions Officers to recruit, analyse and process prospective student applications.
• Ensure each campus organise and conduct at least 3 daily school tours for prospective parents on weekdays, with high quality customer experience to for maximum conversion.
• Initiate regular follow-up on prospective parents via email, telephone, social media and in person.
• Possess a clear understanding of the school’s admission policies and standards, and follow accordingly. 
• Maintain accurate student information in database and cascade relevant information to colleagues in a timely manner.
• Liaise and build positive relationships with various stakeholders and prospective parents.
• Support key school orientation and recruitment events.

• Proven track record in leadership position and people management skills.
• A true team player working closely with marketing director, principals, teachers, marketing executives, admissions officers and graphic designer.

JOB SPECIFICATION

• Experience in a similar B2C environment will be highly advantageous

• Bachelor’s degree in any related discipline.

• Education Marketing and Admissions experience is highly desirable.
• Familiar with EduTrust Criterion: Recruitment Agents with deep understanding of international school education in Singapore.
• Affinity with and interest in Education.
• Warm and friendly nature, unflappable under pressure.
• Attention to detail.
• Excellent communication and organisational skills
• Good team player.
• Computer literacy and social media savvy.

• Fluent in oral and written English and Chinese.