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Senior Marketing Executive

ESSENTIAL DUTIES & RESPONSIBILITIES


Invictus International School is seeking an energetic Senior Marketing Executive with excellent communication skills and professionalism, responsible for the marketing of its schools in Singapore. He/she leads the marketing for the school collaborating with HQ Marketing to promote the school through the school website, and digital marketing including high engagement social media posts, organising enrolment drives and promotional material creation.

Candidates with more experience including Admissions will be considered for the Assistant Manager/ Manager position.

AREAS OF KEY FOCUS


Marketing and Public Relations:
  • Plan, drive and execute the annual SG marketing budget and communication plan to achieve 100% student enrolment, including high engagement social media posts, educational parents’ talks, international school fairs, information sessions and student recruitment activities. Occasional evening and weekend work required. 
  • Independent self-starter who owns and champions all online/offline SG marketing channels, public relations and social media posts with written content and photos featuring school leaders, teachers, weekly newsletters, fun classroom/out-of-class moments, and overseeing audience response. 
  • Build, manage and grow a network of KOLs/influencers to actively promote the school to them. Proven success in driving online/offline/PR brand preference and marketing excellence, especially in the SG education sector, is highly preferred. 
  • Be a brand ambassador who understands the school’s value proposition and clearly articulates it to all stakeholders. 
  • Brand guardian to ensure all marketing materials stay within brand guidelines. 
  • Ensure the school website is up to date and provides a dynamic experience for visitors.

JOB SPECIFICATION



Years of Experience

  • Experience in a similar B2C environment will be highly advantageous
Education
  • Bachelor’s degree in any discipline.
Profile of Competency 
  • Education Marketing and Admissions experience is highly desirable.
  • Familiar with EduTrust Criterion: Recruitment Agents with a deep understanding of international school education in Singapore.
  • Affinity with and interest in Education.
  • Warm and friendly nature, unflappable under pressure.
  • Attention to detail.
  • Excellent communication and organisational skills
  • Good team player.
  • Computer literacy and social media savvy. 
Language Abilities 
  • Fluent in oral and written English and Chinese. 
  • The ability to understand and converse in other languages will be advantageous.
Professional Qualifications / Job License
 N.A
























Thank you for your interest in working at Invictus International School. Kindly send your CV or general job enquiries to careers@invictus.school.
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