Invictus International School is seeking an energetic Admissions and Marketing Manager responsible for the enrolment of prospective students and marketing of its schools in Singapore. He/she must be fluent in English and Chinese, possess excellent marketing planning and communication skills to achieve Invictus’ enrolment ambition in Singapore.

AREAS OF KEY FOCUS

Marketing and Public Relations:

Plan, drive and execute the annual SG marketing budget and communication plan to achieve 100% student enrolment, including monthly educational events, international school fairs, information sessions and recruitment activities. Occasional evening and weekend work required.
High independent self-starter who owns and champions all SEO/ SEM, online/offline marketing channels, public relations including spearheading newsworthy press releases and social media posts featuring school leaders, teachers, weekly newsletters, written content and photos, fun classroom/out-of-class moments, and overseeing audience response.
Build, manage and grow a network of KOLs, influencers, student agents, relocation agents, and property agents to actively promote the school to them. Proven success in driving online/offline/PR brand preference and marketing excellence, especially in SG education sector, is highly preferred.
Be a brand ambassador who understands the school’s value proposition and clearly articulates to all stakeholders.
Brand guardian to ensure all marketing materials stay within brand guidelines.
Constantly scanning the environment for strategic partner relationships.

Admissions:

Process Owner for EduTrust Criterion 3: External Recruitment Agents. KPIs: Number of New Students recruited.
Oversee SG school admissions to qualify and convert inquiries into applications. Work with Admissions Officers to recruit, analyse and process prospective student applications.
Ensure each campus organise and conduct at least 3 daily school tours for prospective parents on weekdays, with high quality customer experience to for maximum conversion.
Initiate regular follow-up on prospective parents via email, telephone, social media and in person.
Possess a clear understanding of the school’s admission policies and standards, and follow accordingly.
Maintain accurate student information in database and cascade relevant information to colleagues in a timely manner.
Liaise and build positive relationships with various stakeholders and prospective parents.
Support key school orientation and recruitment events.

Management:

Proven track record in leadership position and people management skills.
A true team player working closely with marketing director, principals, teachers, marketing executives, admissions officers and graphic designer.

JOB SPECIFICATION


Years of Experience	Experience in a similar B2C environment will be highly advantageous Cannidates who are less experience will be considered for the Senior Executive postition
Education	Bachelor’s degree in any discipline.
Profile of Competency	Education Marketing and Admissions experience is highly desirable. Familiar with EduTrust Criterion: Recruitment Agents with deep understanding of international school education in Singapore. Affinity with and interest in Education. Warm and friendly nature, unflappable under pressure. Attention to detail. Excellent communication and organisational skills Good team player. Computer literacy and social media savvy.
Language Abilities	Fluent in oral and written English and Chinese.
Professional Qualifications / Job License	N.A

Thank you for your interest in working at Invictus International School. Kindly send your CV or general job enquiries to careers@invictus.school.

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